Low Cost Prints
Printing labels for various types of products has grown significantly in recent times. Along with new and efficient printing machines, labels can be ordered even at very low costs without worrying about the exorbitant rate. Of course, large outlays are still cheaper, but this difference is not as big as a few years ago.
The potential market for low-cost prints is small, local companies producing small quantities of goods. Recently also a lot of home brewers begin to label their own beers, of course not for trade, but for example for contests. In addition, we have producers of honey, preserves and organic food, where the demand is rather small expenditure labels.
Printing once and today
Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
Who today does not have a printer at home. Their prices are becoming more affordable and operating costs lower. Multifunction devices offer increasingly larger scanning resolutions, less margin, larger formats, etc.
But still, such home printers are far behind the professional equipment used in professional printers. Not to mention the much larger range of techniques used, which have nothing to do with those we know from home printers. Printed roll, solvent, water, anhydrous - long to exchange. The quality of such printouts is higher, which entails the obvious higher costs of printing itself.